1 World Trade Center, 85th FL New York, NY 10007. Call Bill Richards at 212-220-6674
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about us
Bill Richards - founder
"My wife Myrna and I felt the events of 9/11 personally,” said Bill Richards, Founder and Owner of Tower Beverage USA. “Fourteen firefighters were lost that day from our church "Saint Stephens" in Warwick, NY.
Many neighbors and friends also lost loved ones on 9/11. We have always wanted to give back in big way".
Dan Steimle-Advisor
Dan has over 40 years' experience in the DSD distribution business with major beverage brands. For 12 years Dan owned and operated Wayne Beverage, Inc. one of the largest Coca-Cola DSD Distributors in the northeastern United States.
With over 30 million cases sold throughout his career, Dan continues to Mentor and Advise Bill Richards and continues to develop DSD Distribution relationships for Tower Beverage USA.
Pter Dydensborg -Chief Sales Advisor
Peter Dydensborg began his tenure at Polar Beverage in 2018 as the Mid-Atlantic Manager. In 2021, following the merger with KDP business partner, he ascended to the role of Southeast Division Manager and was promoted to Director Southeast in 2024. Before joining Polar, Peter served as the Chief Operating Officer for the Long Island Tea Company from 2014 to 2017.
He also held the position of Director of Sales Off-Premises at Phoenix Beverages New York, the largest Heineken Beer distributor in the U.S., from 2004 to December 2014. There, he was instrumental in driving sales and market share through innovative solutions in collaboration with national brewers. Under his leadership, Polar was launched in the New York market in 2012
Chief Co-packing Advisor
Walter Orcutt is a distinguished co-packing specialist with more than two decades of direct experience in the nutraceutical industry, encompassing product development, production, marketing, and distribution. He has collaborated with numerous products and a multitude of brand owners to launch their offerings into the market, with a particular focus on carbonated drinks, energy shots, and capsules and tablets.
His extensive knowledge covers all facets of beverage production, including managing an 800-can-per-minute carbonated aluminum beverage line and several small bottle filling lines during his 15-year stint at a single manufacturing plant.
rick martinez-Advisor
Rick Martinez has dedicated his entire life to the service of others, from the military to law enforcement. As a NYC Police Officer, he served as a member of the elite Emergency Service Unit.
During 9/11, his unit suffered 14 losses, fourteen friends that he will never forget. Today, Martinez is the Senior Manager of Executive Security Operations for Oscar Health Corporate located in New York.
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Mark Bertolini-Advisor
Mark T. Bertolini (born 1956) is an American businessman who is currently the CEO of Oscar Health, a tech-driven health insurance company located in New York. He was the co-CEO of Bridgewater Associates, one of the world's largest hedge funds, and was previously the CEO of Aetna, a Fortune 50 diversified health care benefits company with over $60 billion in 2015 revenue.
Bertolini assumed the role of CEO on November 29, 2010 and of chairman on April 8, 2011, until Aetna was sold to CVS on November 28, 2018.
Robert Zito-Advisor
Bob is currently the Vice-Chair of the FDNY Foundation Board of Directors. Bob was the Executive Vice President of the New York Stock Exchange on 9/11, Mr. Zito established the NYSE Fallen Heroes Fund.
The Fund was born of a longstanding tradition on the floor of the Exchange, in which members would pass a hat to collect money each time a firefighter or police officer was killed in the line of duty.
Louie Cacchioli/Advisor
Louie Cacchioli Firefighter, FDNY, Engine 47 now retired. On September 11, Cacchioli, a veteran of two decades with the FDNY, became trapped with another firefighter in an elevator on the 24th floor of the north tower.
After prying open the doors, the men lost each other in the smoke. Cacchioli led as many as 40 civilians down a stairwell. Then the tower fell, leaving him choking in dust and debris.
marc goldman/Advisor
After selling his third-generation family business, Farmland Dairies in 1999, Marc has been active in a variety of initiatives in culture, business, real estate and public policy, particularly oil independence. He has been associated with several Major Motion Pictures and Broadway Shows.
Marc is involved with FIRST, which encourages students to participate in science and technology. He serves on the AISH International Advisory Board and a variety of other organizations.
Raymond obssuth
Raymond K. Obssuth has over thirty-five years of accounting, auditing, taxation, and legal experience. He consults regularly in the merger and acquisition of small to mid-market businesses. Ray also represents clients before federal, state, and local taxing authorities.
Ray was audit manager, tax partner, and general counsel for Rothstein & Kass, a large national accounting firm which was bought out by KPMD LLP., which is the 4th largest accounting firm in the US.
Kevin M. Erem
Kevin M. Erem was the driving force behind Cace, Inc. "Trucking and Warehousing", a notable figure in the transportation and logistics industry. With a remarkable career spanning decade's, Kevin's journey began in 1983 when he founded this thriving enterprise in Port Elizabeth, NJ.
Under his visionary leadership, Cace, Inc. flourished into a powerhouse, boasting a 350K sq ft warehouse, a fleet of over 100 trucks and a team of 50 full-time warehouse personnel.